Bangalore: Since the past two years, amazing imagination & innovation has kept Magnitude Gallery, India’s No. 1 Customised Art Resource, leagues ahead of the ordinary. The extremely brilliant concept of the gallery; Massterpiece has taken the art lovers in Bengaluru by a storm. This innovation of Magnitude Gallery has made sure that original art breaks the boundaries & invade homes, offices & apartments of the common man. People who have a taste for original art, but thought that they could not afford it are certainly rejoicing like never before.

Expressing happiness on the mega success of this concept, Mr. S R Magar, Managing Director, Magnitude Gallery said that “What we had set out to achieve has more than exceeded our expectations. It is proven that if the price limitation of art is taken care of, there will be many takers for original art. People from far & wide who come to the gallery are taken aback by the affordability of Massterpiece. This is certainly the dawn of a new era in original art & it is here to stay. The latest Massterpiece collection will enthrall the art lovers like never before, especially with more than 150 original paintings to choose from, it will be a visual treat.”

He further added that the “Now people know that original art is well within their reach and even their homes can boast of a work of art which nobody else has. That feeling of exclusivity is a major driving force while people are deciding to buy art and with prices starting as low as Rs. 1,699/-, it is definitely a clincher.” Explaining about the exclusivity of Massterpiece, he said “The paintings on display are exceptionally rare & brilliant as they explore new vistas in art, owing to the medium i.e. water colors, acrylic, mix-media & oil-on-canvas. The Massterpiece collection has been painstakingly created and each one outshines the other. Adequate measures have been taken, so that the credibility of the painting as an original masterpiece remains undeterred.

The art is completely customizable with themes as varied as Ganesha, Abstract, IT, Architecture, Rural, Floral et al. Based on the theme chosen, the team of artists then create original paintings which can be used as a highly classy corporate gift for this festive season, which ensures that the brand is always in the limelight. Now making an impact with your corporate gift has become effective, efficient & elegant.

Talking about the evolving art scenario, Mr. Magar said that “The amazing growth of our techniques, the adaptability and precision we have attained, the ideas and work we are creating, make it a certainty that profound changes are impending in the world of art. For the last decade or so, art has evolved and we at Magnitude Gallery have been a catalyst in the same, to some extent.

Art lovers can expect great innovations that transform the entire attitude of art, thereby affecting artistic invention and bringing about an amazing change in the very notion of art.”

Shedding light on the art re-print alley, he said “In principle a work of art has always been reproducible. Man-made artifacts could always be imitated by men. Replicas were made by pupils in practice of their craft, by masters for diffusing their works, and, finally, by third parties in the pursuit of gain.”

We at Magnitude Gallery are on a mission to uplift & acknowledge original artists for which we scout talents from far & wide & give them a platform where they can showcase their talent with dignity. Making the art more affordable is the only way to support originality in art. It’s not about the millions of dollars; it is about encouraging the real talent that is hidden in the small towns.

About art as an investment opportunity Mr. Magar said that “Works of art are received and valued on different planes. Two polar types stand out; with one, the accent is on the cult value; with the other, on the exhibition value of the work. At Magnitude Gallery we strive to strike a balance between the two extremes. As much as we aim to create art that will gain cult status, we also try our best to stick to the vision & requirement of the client as customizing art has always been our core identity, ever since we started in 2002.”

Another flagship brand of the Gallery – Gifts d’Art is an innovation that is one-of-its kind. It has found its due applause among the corporate houses in & around Bengaluru. The concept is very fresh & innovative this vista of art still remains highly unexplored. Gradually the corporates & distinguished gentlemen have found their gifting idea in the form of original art, thanks to Magnitude Gallery.

For more details / corporate bookings visit - Magnitude Gallery, No. 140/13, 27th cross, 3rd Block, Jayanagar, Bengaluru - 560 011. Call: 99001 17201. Email: srmagar@magnitudegallery.in. Website: www.magnitudegallery.in.